Learn copywriting
Copywriters create content for many different types of media, working in various settings and industries. You can develop strong copywriting skills by enrolling in courses or pursuing a degree in the field.Discover how you can learn copywriting and find out what jobs may be available to you as a result.
What is copywriting?
Copywriters write text that is designed to sell or promote services or products. They develop content to increase brand awareness, persuade others to take a specific action, present complicated information clearly and concisely, and reach their intended audience.
You can learn copywriting by taking online courses, which can involve mere hours of your time, or by pursuing a bachelor's degree, which takes roughly four years of full-time study to complete.
Writing is a skill anyone can develop, and learning the skills of copywriting opens the door to a wide range of job opportunities.
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Choosing the right copywriting program for you
edX offers many programs in which you can study copywriting, including online courses, boot camps, executive education programs, and bachelor's degree programs. The method you choose will largely depend on the time you have to devote and the money you wish to spend learning copywriting. Once you have decided which program best suits your needs, edX has many options from which to choose.
Courses
Online copywriting courses on edX cover a wide range of topics. They include courses on writing persuasively, business writing, academic writing, and writing for the stage. They are designed for students at any stage who want to learn copywriting — from beginners to those already working in the field to people considering a career change.
Certificates
Through edX boot camps, you can learn and receive a certificate in digital marketing, which aligns well with copywriting. Certificates such as this can increase your marketability and open new job possibilities.
Executive education programs
Executive education programs on edX cover topics like copywriting for digital marketing, copy editing, and professional business writing. These programs are perfect for those already working in the field who want to learn something new or advance what they have previously learned.
Degrees
Online bachelor's degrees on edX are another way to learn copywriting. You can study for a four-degree in English and, after graduation, be prepared to take on many different copywriting-related career opportunities.
Jobs in copywriting
Once you have learned copywriting, you should have many job opportunities available to you. From copywriter to advertising manager to public relations specialist, learning copywriting can prepare you for a myriad of career options.
According to the Bureau of Labor Statistics (BLS), employment for some of the following jobs listed below is projected to grow faster than the average rate between 2023 and 2033. For example, job opportunities for advertising, promotions, and marketing managers are projected to increase by 8% between the aforementioned years, and jobs for public relations specialists are projected to grow by 6% during that same period.
Here are some common jobs you may qualify for after learning how to copywrite, with each role's required level of education and salary data from the BLS:
| Job title | Job description | Required education | Median annual salary (May 2023) |
|---|---|---|---|
| Copywriter | Copywriters develop and edit written content for a variety of media. Depending on their job, they may write product descriptions, blog posts, website copy, email newsletters, and social media posts. Copywriters may also work with marketing professionals to ensure their copy aligns with marketing strategies. Industries in which copywriters may work include: professional, scientific, and technical services; information; educational services; and self-employment. | Bachelor's degree | $73,690 |
| Advertising, promotions, and marketing manager | Advertising, promotions, and marketing managers create programs designed to generate interest in services or products. Advertising programs are developed to advertise on media such as radio, television, or email. Promotional campaigns may be used to boost brand loyalty and attract new customers. Depending on their job, these professionals may work with sales, marketing, product development, and public relations staff. Industries in which they may work include: advertising, public relations, and related services; information; management of companies and enterprises; and wholesale trade. | Bachelor's degree | $156,580 |
| Public relations specialist | Public relations specialists produce and maintain positive public images for the individuals, groups, or organizations they represent. They may create press releases and develop social media programs to increase awareness of their clients and influence the public's perception of them. Public relations specialists may work in industries such as: government; advertising; public relations; related services; grantmaking and giving services; and social advocacy organizations. | Bachelor's degree | $66,750 |
Learn copywriting online with edX
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